{"id":1356,"date":"2026-03-12T14:33:42","date_gmt":"2026-03-12T13:33:42","guid":{"rendered":"https:\/\/emilieipser.fr\/?p=1356"},"modified":"2026-03-12T15:22:37","modified_gmt":"2026-03-12T14:22:37","slug":"creation-dun-flyer-pour-marie-france-lerraille-mandataire-axa","status":"publish","type":"post","link":"https:\/\/emilieipser.fr\/?p=1356","title":{"rendered":"Cr\u00e9ation d&rsquo;un flyer pour Marie-France LERRAILLE (Mandataire AXA)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1356\" class=\"elementor elementor-1356\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dcc3dda elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dcc3dda\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1412af8\" data-id=\"1412af8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4853885 elementor-widget elementor-widget-image\" data-id=\"4853885\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"805\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-805x1024.jpg\" class=\"attachment-large size-large wp-image-1358\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-805x1024.jpg 805w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-236x300.jpg 236w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-768x977.jpg 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-1207x1536.jpg 1207w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5-1610x2048.jpg 1610w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/03\/Axa-Marie-France-A5.jpg 1844w\" sizes=\"(max-width: 805px) 100vw, 805px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-925fc4c\" data-id=\"925fc4c\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b85193 elementor-widget elementor-widget-text-editor\" data-id=\"3b85193\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"5\"><b data-path-to-node=\"5\" data-index-in-node=\"0\">L&rsquo;objectif :<\/b> Concevoir un support de communication print (format A5) pour une mandataire d&rsquo;assurance ind\u00e9pendante. Le d\u00e9fi \u00e9tait d&rsquo;allier la rigueur institutionnelle du groupe <b data-path-to-node=\"5\" data-index-in-node=\"176\">AXA<\/b> \u00e0 une image de proximit\u00e9 et de conseil personnalis\u00e9 pour le secteur de la P\u00e9v\u00e8le.<\/p><p data-path-to-node=\"6\"><b data-path-to-node=\"6\" data-index-in-node=\"0\">Mes interventions sur ce projet :<\/b><\/p><ul data-path-to-node=\"7\"><li><p data-path-to-node=\"7,0,0\"><b data-path-to-node=\"7,0,0\" data-index-in-node=\"0\">Mise en page &amp; Hi\u00e9rarchie :<\/b> Organisation claire des p\u00f4les d&rsquo;expertise (Sant\u00e9, Pr\u00e9voyance, \u00c9pargne) pour une lecture rapide.<\/p><\/li><li><p data-path-to-node=\"7,1,0\"><b data-path-to-node=\"7,1,0\" data-index-in-node=\"0\">Respect de la Charte Graphique :<\/b> Utilisation pr\u00e9cise des codes couleurs, du logo et de la typographie AXA pour garantir la cr\u00e9dibilit\u00e9 de l&rsquo;agent.<\/p><\/li><li><p data-path-to-node=\"7,2,0\"><b data-path-to-node=\"7,2,0\" data-index-in-node=\"0\">Identit\u00e9 Visuelle Locale :<\/b> Cr\u00e9ation d&rsquo;un bloc contact distinctif pour valoriser l&rsquo;ancrage g\u00e9ographique (Beuvry la For\u00eat).<\/p><\/li><li><p data-path-to-node=\"7,3,0\"><b data-path-to-node=\"7,3,0\" data-index-in-node=\"0\">Choix Iconographique :<\/b> S\u00e9lection d&rsquo;une illustration moderne et rassurante symbolisant la protection et le soin (le parapluie et le c\u0153ur).<\/p><\/li><\/ul><blockquote data-path-to-node=\"8\"><p data-path-to-node=\"8,0\"><b data-path-to-node=\"8,0\" data-index-in-node=\"0\">Le petit plus :<\/b> L&rsquo;ajout d&rsquo;une typographie manuscrite pour la baseline <i data-path-to-node=\"8,0\" data-index-in-node=\"70\">\u00ab\u00a0Le bon choix pour un vrai service de qualit\u00e9\u00a0\u00bb<\/i> afin de casser l&rsquo;aspect parfois \u00ab\u00a0froid\u00a0\u00bb de l&rsquo;assurance et souligner l&rsquo;engagement humain de la cliente.<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;objectif : Concevoir un support de communication print (format A5) pour une mandataire d&rsquo;assurance ind\u00e9pendante. Le d\u00e9fi \u00e9tait d&rsquo;allier la rigueur institutionnelle du groupe AXA \u00e0 une image de proximit\u00e9 et de conseil personnalis\u00e9 pour le secteur de la P\u00e9v\u00e8le. Mes interventions sur ce projet : Mise en page &amp; Hi\u00e9rarchie : Organisation claire des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1358,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-1356","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1356","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1356"}],"version-history":[{"count":7,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1356\/revisions"}],"predecessor-version":[{"id":1364,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1356\/revisions\/1364"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/media\/1358"}],"wp:attachment":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1356"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1356"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1356"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}