{"id":1530,"date":"2026-04-19T22:00:30","date_gmt":"2026-04-19T20:00:30","guid":{"rendered":"https:\/\/emilieipser.fr\/?p=1530"},"modified":"2026-04-20T13:46:46","modified_gmt":"2026-04-20T11:46:46","slug":"modernisation-de-lidentite-visuelle-de-ludac-beuvry-la-foret","status":"publish","type":"post","link":"https:\/\/emilieipser.fr\/?p=1530","title":{"rendered":"Modernisation de l&rsquo;identit\u00e9 visuelle de l&rsquo;UDAC Beuvry-la-For\u00eat"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1530\" class=\"elementor elementor-1530\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9d14dba elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9d14dba\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ad955f5\" data-id=\"ad955f5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b505be elementor-widget elementor-widget-image\" data-id=\"6b505be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC-724x1024.png\" class=\"attachment-large size-large wp-image-1532\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC-724x1024.png 724w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC-212x300.png 212w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC-768x1086.png 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC-1086x1536.png 1086w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/logo-UDAC.png 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-a282910\" data-id=\"a282910\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-796c447 elementor-widget elementor-widget-text-editor\" data-id=\"796c447\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"0\">Client :<\/b> Union des Artisans et Commer\u00e7ants (UDAC) de Beuvry-la-For\u00eat<\/p><p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"69\">Mission :<\/b> Refonte globale du logotype et de la charte graphique<\/p><p data-path-to-node=\"3\"><b data-path-to-node=\"3\" data-index-in-node=\"133\">Objectif :<\/b> Dynamiser l&rsquo;image de l&rsquo;association tout en f\u00e9d\u00e9rant ses adh\u00e9rents.<\/p><blockquote data-path-to-node=\"12\"><p data-path-to-node=\"12,0\">\u00a0<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-ec093ee\" data-id=\"ec093ee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b85731f elementor-widget elementor-widget-image\" data-id=\"b85731f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore-724x1024.png\" class=\"attachment-large size-large wp-image-1533\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore-724x1024.png 724w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore-212x300.png 212w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore-768x1086.png 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore-1086x1536.png 1086w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/04\/Logo-udac-colore.png 1414w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-fd935ab elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"fd935ab\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-d664d60\" data-id=\"d664d60\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-85f0e55 elementor-widget elementor-widget-heading\" data-id=\"85f0e55\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Avant<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-08e7982\" data-id=\"08e7982\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-e21720a\" data-id=\"e21720a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-920cb89 elementor-widget elementor-widget-heading\" data-id=\"920cb89\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Apr\u00e8s<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-aaa3172 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"aaa3172\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-004f83b\" data-id=\"004f83b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f18b063 elementor-widget elementor-widget-text-editor\" data-id=\"f18b063\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 data-path-to-node=\"4\">Le Challenge : Entre h\u00e9ritage et renouveau<\/h3><p data-path-to-node=\"5\">L&rsquo;UDAC de Beuvry-la-For\u00eat est une institution locale active depuis 2018. Son ancien logo (format circulaire, illustration d&rsquo;arbre d\u00e9taill\u00e9e) portait les valeurs de croissance et de communaut\u00e9, mais pr\u00e9sentait des limites techniques : une lisibilit\u00e9 complexe en petit format et une esth\u00e9tique qui ne refl\u00e9tait plus totalement le dynamisme actuel des artisans et commer\u00e7ants de la commune.<\/p><p data-path-to-node=\"6\">L&rsquo;enjeu \u00e9tait de proposer une <b data-path-to-node=\"6\" data-index-in-node=\"30\">identit\u00e9 visuelle moderne, \u00e9pur\u00e9e et professionnelle<\/b>, capable de s&rsquo;adapter \u00e0 tous les supports (web, r\u00e9seaux sociaux, signal\u00e9tique), tout en obtenant l&rsquo;adh\u00e9sion d&rsquo;un grand nombre d&rsquo;adh\u00e9rents aux profils vari\u00e9s.<\/p><p data-path-to-node=\"6\">\u00a0<\/p><h3 data-path-to-node=\"7\">Ma d\u00e9marche cr\u00e9ative<\/h3><p data-path-to-node=\"8\">Pour ce projet, j&rsquo;ai travaill\u00e9 sur une simplification des symboles forts de l&rsquo;association :<\/p><ol start=\"1\" data-path-to-node=\"9\"><li><p data-path-to-node=\"9,0,0\"><b data-path-to-node=\"9,0,0\" data-index-in-node=\"0\">La Symbolique V\u00e9g\u00e9tale :<\/b> L&rsquo;arbre de l&rsquo;ancien logo a \u00e9volu\u00e9 vers un symbole de feuilles stylis\u00e9es en mouvement. Ce choix \u00e9voque \u00e0 la fois l&rsquo;aspect \u00ab\u00a0For\u00eat\u00a0\u00bb de Beuvry et l&rsquo;\u00e9panouissement \u00e9conomique.<\/p><\/li><li><p data-path-to-node=\"9,1,0\"><b data-path-to-node=\"9,1,0\" data-index-in-node=\"0\">La Structure Typographique :<\/b> J&rsquo;ai mis\u00e9 sur une typographie sans-serif moderne, en jouant sur l&rsquo;acronyme <b data-path-to-node=\"9,1,0\" data-index-in-node=\"104\">UDAC<\/b> align\u00e9 verticalement. Cette structure apporte de la stabilit\u00e9 et une lecture imm\u00e9diate du nom de l&rsquo;association.<\/p><\/li><li><p data-path-to-node=\"9,2,0\"><b data-path-to-node=\"9,2,0\" data-index-in-node=\"0\">La Palette Chromatique :<\/b> Conservation d&rsquo;une harmonie de bleus et de verts, agr\u00e9ment\u00e9e d&rsquo;un d\u00e9grad\u00e9 vers le jaune\/vert acide pour apporter de la luminosit\u00e9 et une touche de modernit\u00e9 technologique et \u00e9cologique.<\/p><\/li><\/ol><h3 data-path-to-node=\"10\">Le R\u00e9sultat : Une identit\u00e9 f\u00e9d\u00e9ratrice<\/h3><p data-path-to-node=\"11\">La pr\u00e9sentation du nouveau logo a \u00e9t\u00e9 un moment cl\u00e9. La force de cette refonte r\u00e9side dans son <b data-path-to-node=\"11\" data-index-in-node=\"95\">acceptation par la grande majorit\u00e9 des adh\u00e9rents<\/b>. Passer d&rsquo;une illustration complexe \u00e0 un logotype institutionnel est un saut cr\u00e9atif important pour une structure associative ; le succ\u00e8s de cette transition confirme la pertinence de la nouvelle image.<\/p><blockquote data-path-to-node=\"12\"><p data-path-to-node=\"12,0\">\u00ab\u00a0Une refonte r\u00e9ussie est celle qui respecte le pass\u00e9 tout en dessinant le futur. Le nouveau visage de l&rsquo;UDAC est d\u00e9sormais plus lisible, plus impactant et pr\u00eat \u00e0 accompagner les commer\u00e7ants de Beuvry dans leurs nouveaux projets.\u00a0\u00bb<\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Modernisation de l&rsquo;identit\u00e9 visuelle de l&rsquo;UDAC Beuvry-la-For\u00eat<\/p>\n","protected":false},"author":1,"featured_media":1533,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[24],"class_list":["post-1530","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-logo","tag-modernisation-de-lidentite-visuelle-de-ludac-beuvry-la-foret"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1530","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1530"}],"version-history":[{"count":5,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1530\/revisions"}],"predecessor-version":[{"id":1550,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1530\/revisions\/1550"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/media\/1533"}],"wp:attachment":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1530"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1530"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1530"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}