{"id":1538,"date":"2026-04-27T16:22:53","date_gmt":"2026-04-27T14:22:53","guid":{"rendered":"https:\/\/emilieipser.fr\/?p=1538"},"modified":"2026-04-27T16:23:15","modified_gmt":"2026-04-27T14:23:15","slug":"valoriser-lengagement-humain-a-travers-la-video-institutionnelle-axa","status":"publish","type":"post","link":"https:\/\/emilieipser.fr\/?p=1538","title":{"rendered":"Valoriser l’engagement humain \u00e0 travers la vid\u00e9o institutionnelle (AXA)"},"content":{"rendered":"\t\t
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<\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Le Projet<\/h3>

J’ai \u00e9t\u00e9 charg\u00e9e de r\u00e9aliser une vid\u00e9o interview mettant en lumi\u00e8re les valeurs de proximit\u00e9 et d’accompagnement de l’agent<\/span><\/span>. L’objectif \u00e9tait de d\u00e9passer l’aspect purement contractuel de l’assurance pour toucher \u00e0 l’humain.<\/span><\/p>

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La Mission<\/h3>

  • Captation & Interview :<\/b> Recueillir un t\u00e9moignage authentique sur la fiert\u00e9 d’accompagner les familles et les entrepreneurs locaux.<\/p><\/li>

  • \u00a0<\/p>

    Montage Dynamique :<\/span><\/b> Alterner les phases d’interview face cam\u00e9ra avec des \u00e9l\u00e9ments graphiques pour maintenir l’attention<\/span><\/span>.<\/span><\/p>

    \u00a0<\/div>

    \u00a0<\/p><\/li>

  • Motion Design :<\/b> Int\u00e9gration d’animations pour illustrer les concepts cl\u00e9s (satisfaction client, anticipation, protection, aide \u00e0 domicile) afin de rendre le message plus lisible et m\u00e9morable.<\/p><\/li>

  • Identit\u00e9 de Marque :<\/b> Respect scrupuleux de la charte graphique AXA tout en apportant une touche de modernit\u00e9 propre \u00e0 mon style.<\/p><\/li><\/ul>

    Ma Vision Cr\u00e9ative<\/h3>

    Pour ce projet, j’ai voulu appliquer ma r\u00e8gle d’or : <\/span>la pr\u00e9cision au service de l’\u00e9motion<\/span><\/b><\/span>. <\/span>En tant qu’ancienne comptable, j’ai veill\u00e9 \u00e0 ce que chaque information cl\u00e9 (comme les options d’assistance ou la gestion des \u00ab\u00a0accidents de la vie\u00a0\u00bb) soit pr\u00e9sent\u00e9e avec une clart\u00e9 absolue, tout en conservant la chaleur du t\u00e9moignage<\/span><\/span>.<\/span><\/p>

    \u00a0<\/div>

    \u00a0<\/p>

    Le r\u00e9sultat est une vid\u00e9o qui ne se contente pas de vendre un service, mais qui raconte une relation de confiance durable (certains clients \u00e9tant suivis depuis plus de 20 ans).<\/p>

    \u00a0<\/p>

    Comp\u00e9tences d\u00e9ploy\u00e9es<\/h3>

    • R\u00e9alisation vid\u00e9o & prise de vue<\/span><\/span>.<\/span><\/p>

      \u00a0<\/div>

      \u00a0<\/p><\/li>

    • Montage et post-production<\/span><\/span>.<\/span><\/p>

      \u00a0<\/div>

      \u00a0<\/p><\/li>

    • Motion Design & habillage graphique<\/span><\/span>.<\/span><\/p>

      \u00a0<\/div>

      \u00a0<\/p><\/li>

    • Respect et d\u00e9ploiement d’une image de marque forte<\/span><\/span>.<\/span><\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

      https:\/\/youtu.be\/SmTzR75Te9k Le Projet J’ai \u00e9t\u00e9 charg\u00e9e de r\u00e9aliser une vid\u00e9o interview mettant en lumi\u00e8re les valeurs de proximit\u00e9 et d’accompagnement de l’agent. L’objectif \u00e9tait de d\u00e9passer l’aspect purement contractuel de l’assurance pour toucher \u00e0 l’humain. \u00a0 \u00a0 La Mission Captation & Interview : Recueillir un t\u00e9moignage authentique sur la fiert\u00e9 d’accompagner les familles et les […]<\/p>\n","protected":false},"author":1,"featured_media":1560,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1538","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1538"}],"version-history":[{"count":7,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1538\/revisions"}],"predecessor-version":[{"id":1566,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/1538\/revisions\/1566"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/media\/1560"}],"wp:attachment":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1538"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1538"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1538"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}