{"id":900,"date":"2026-02-13T11:44:23","date_gmt":"2026-02-13T10:44:23","guid":{"rendered":"https:\/\/emilieipser.fr\/?p=900"},"modified":"2026-03-12T14:43:07","modified_gmt":"2026-03-12T13:43:07","slug":"flyers-en-bataille","status":"publish","type":"post","link":"https:\/\/emilieipser.fr\/?p=900","title":{"rendered":"Refonte Graphique &#038; Strat\u00e9gie Print : Nord Gommage"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"900\" class=\"elementor elementor-900\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-63d2aae elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"63d2aae\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-64dc5fb\" data-id=\"64dc5fb\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c42c319 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c42c319\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-59b64e8\" data-id=\"59b64e8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5186b9f elementor-widget elementor-widget-image\" data-id=\"5186b9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11-722x1024.png\" class=\"attachment-large size-large wp-image-885\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11-722x1024.png 722w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11-212x300.png 212w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11-768x1089.png 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11-1083x1536.png 1083w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/11.png 1410w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9db9833 elementor-widget elementor-widget-image\" data-id=\"9db9833\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"866\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC-866x1024.jpg\" class=\"attachment-large size-large wp-image-1068\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC-866x1024.jpg 866w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC-254x300.jpg 254w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC-768x909.jpg 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC-1298x1536.jpg 1298w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/pub-UDAC.jpg 1398w\" sizes=\"(max-width: 866px) 100vw, 866px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-edf15a0\" data-id=\"edf15a0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b6828d1 elementor-widget elementor-widget-text-editor\" data-id=\"b6828d1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">L&rsquo;objectif de ce projet \u00e9tait de moderniser la communication de l&rsquo;entreprise <b data-path-to-node=\"4\" data-index-in-node=\"77\">Nord Gommage<\/b> pour refl\u00e9ter l&rsquo;extension de son offre aux services de ma\u00e7onnerie, tout en clarifiant son message visuel.<\/p><ul data-path-to-node=\"5\"><li><p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Optimisation de la Structure :<\/b><\/p><ul data-path-to-node=\"5,0,1\"><li><p data-path-to-node=\"5,0,1,0,0\"><b data-path-to-node=\"5,0,1,0,0\" data-index-in-node=\"0\">Apr\u00e8s :<\/b> Une organisation rigoureuse par blocs. L&rsquo;utilisation de formes hexagonales pour les photos de r\u00e9alisations cr\u00e9e une grille moderne, dynamique et tr\u00e8s \u00ab\u00a0propre\u00a0\u00bb, rappelant le secteur du b\u00e2timent.<\/p><\/li><li><p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"33\">Avant :<\/b> Une mise en page avec des bulles de texte \u00e9parses qui pouvaient nuire \u00e0 la lecture rapide des expertises.<\/p><\/li><\/ul><\/li><li><p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Hi\u00e9rarchie de l&rsquo;Information :<\/b>\u00a0<\/p><ul data-path-to-node=\"5\"><li><p data-path-to-node=\"5,1,0\">Mise en avant imm\u00e9diate de la nouveaut\u00e9 (\u00ab\u00a0NOUVEAU\u00a0\u00bb) et des diff\u00e9rents p\u00f4les de comp\u00e9tences (nettoyage, sablage, enduit, ma\u00e7onnerie).<\/p><\/li><li><p data-path-to-node=\"5,1,1,0,0\">\u00c9puration du design pour laisser respirer les informations de contact, essentielles pour la conversion client.<\/p><\/li><\/ul><\/li><li><p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Identit\u00e9 Visuelle Coh\u00e9rente :<\/b> Conservation du logo d&rsquo;origine mais int\u00e9gr\u00e9 dans un environnement graphique plus sobre et haut de gamme, utilisant des aplats de couleurs bleues pour inspirer confiance et professionnalisme.<\/p><\/li><li><p data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Impact Visuel :<\/b> Le choix de photos de chantiers r\u00e9els, int\u00e9gr\u00e9es de mani\u00e8re g\u00e9om\u00e9trique, permet au futur client de se projeter imm\u00e9diatement dans la qualit\u00e9 du travail fourni.<\/p><\/li><\/ul><blockquote data-path-to-node=\"6\"><p data-path-to-node=\"6,0\"><b data-path-to-node=\"6,0\" data-index-in-node=\"0\">Le regard de l&rsquo;experte :<\/b> <i data-path-to-node=\"6,0\" data-index-in-node=\"25\">\u00ab\u00a0Une refonte r\u00e9ussie ne doit pas simplement changer le look, elle doit rendre le service plus compr\u00e9hensible. Mon pass\u00e9 de comptable m&rsquo;aide \u00e0 garder en t\u00eate l&rsquo;objectif final : un flyer doit \u00eatre un outil de vente efficace et structur\u00e9.\u00a0\u00bb<\/i><\/p><p data-path-to-node=\"6,0\"><i data-path-to-node=\"6,0\" data-index-in-node=\"25\">\u00a0<\/i><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4f04abf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4f04abf\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f626468\" data-id=\"f626468\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>L&rsquo;objectif de ce projet \u00e9tait de moderniser la communication de l&rsquo;entreprise Nord Gommage pour refl\u00e9ter l&rsquo;extension de son offre aux services de ma\u00e7onnerie, tout en clarifiant son message visuel. Optimisation de la Structure : Apr\u00e8s : Une organisation rigoureuse par blocs. L&rsquo;utilisation de formes hexagonales pour les photos de r\u00e9alisations cr\u00e9e une grille moderne, dynamique [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":885,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-900","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/900","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=900"}],"version-history":[{"count":16,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/900\/revisions"}],"predecessor-version":[{"id":1071,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/900\/revisions\/1071"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/media\/885"}],"wp:attachment":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=900"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=900"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=900"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}