{"id":950,"date":"2026-02-24T11:36:01","date_gmt":"2026-02-24T10:36:01","guid":{"rendered":"https:\/\/emilieipser.fr\/?p=950"},"modified":"2026-03-12T14:43:00","modified_gmt":"2026-03-12T13:43:00","slug":"flyer-verisure","status":"publish","type":"post","link":"https:\/\/emilieipser.fr\/?p=950","title":{"rendered":"\u00c9volution et Modernisation des supports Verisure"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"950\" class=\"elementor elementor-950\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-503c00a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"503c00a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5762754\" data-id=\"5762754\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c0d0d08 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"c0d0d08\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-99e40a4\" data-id=\"99e40a4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-80f511f elementor-widget elementor-widget-image\" data-id=\"80f511f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"722\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22-722x1024.png\" class=\"attachment-large size-large wp-image-886\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22-722x1024.png 722w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22-212x300.png 212w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22-768x1089.png 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22-1083x1536.png 1083w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/22.png 1410w\" sizes=\"(max-width: 722px) 100vw, 722px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-26ecde1 elementor-widget elementor-widget-image\" data-id=\"26ecde1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-724x1024.jpg\" class=\"attachment-large size-large wp-image-1075\" alt=\"\" srcset=\"https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-724x1024.jpg 724w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-212x300.jpg 212w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-768x1086.jpg 768w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-1086x1536.jpg 1086w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-1448x2048.jpg 1448w, https:\/\/emilieipser.fr\/wp-content\/uploads\/2026\/02\/recto_compressed-scaled.jpg 1810w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-bfb1aae\" data-id=\"bfb1aae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f8fab7 elementor-widget elementor-widget-text-editor\" data-id=\"1f8fab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p data-path-to-node=\"4\">Ce projet illustre ma capacit\u00e9 \u00e0 reprendre une base de communication existante (2023) pour la transformer en un outil marketing plus performant, structur\u00e9 et adapt\u00e9 aux nouvelles offres technologiques (2024-2026).<\/p><ul data-path-to-node=\"5\"><li><p data-path-to-node=\"5,0,0\"><b data-path-to-node=\"5,0,0\" data-index-in-node=\"0\">Analyse de l&rsquo;existant (Base 2023) :<\/b> Le support initial posait les fondements de la marque. Mon r\u00f4le a \u00e9t\u00e9 de conserver cette reconnaissance visuelle tout en corrigeant les manques ergonomiques.<\/p><\/li><li><p data-path-to-node=\"5,1,0\"><b data-path-to-node=\"5,1,0\" data-index-in-node=\"0\">Structuration et Clart\u00e9 (Versions 2024 &amp; 2026) :<\/b><\/p><ul data-path-to-node=\"5,1,1\"><li><p data-path-to-node=\"5,1,1,0,0\">J&rsquo;ai r\u00e9organis\u00e9 l&rsquo;espace pour int\u00e9grer une densit\u00e9 d&rsquo;information plus importante sans saturer le regard.<\/p><\/li><li><p data-path-to-node=\"5,1,1,1,0\">L&rsquo;ajout de blocs th\u00e9matiques clairs (\u00ab\u00a0Quittez votre domicile sereinement\u00a0\u00bb, \u00ab\u00a0Prot\u00e9gez votre famille\u00a0\u00bb) permet une lecture rapide des b\u00e9n\u00e9fices clients.<\/p><\/li><\/ul><\/li><li><p data-path-to-node=\"5,2,0\"><b data-path-to-node=\"5,2,0\" data-index-in-node=\"0\">Enrichissement du contenu technique :<\/b><\/p><ul data-path-to-node=\"5,2,1\"><li><p data-path-to-node=\"5,2,1,0,0\">J&rsquo;ai int\u00e9gr\u00e9 de nouveaux visuels produits (Cam\u00e9ra Arlo Pro 4, Serrure connect\u00e9e, App My Verisure) pour moderniser l&rsquo;image de marque.<\/p><\/li><li><p data-path-to-node=\"5,2,1,1,0\">L&rsquo;ajout de l&rsquo;argument \u00ab\u00a0\u00c9vitez le squattage\u00a0\u00bb r\u00e9pond \u00e0 une probl\u00e9matique actuelle forte, montrant une adaptation du message au march\u00e9.<\/p><\/li><\/ul><\/li><li><p data-path-to-node=\"5,3,0\"><b data-path-to-node=\"5,3,0\" data-index-in-node=\"0\">Finition Graphique :<\/b> Am\u00e9lioration de la hi\u00e9rarchie typographique et des contrastes pour que les informations de contact (num\u00e9ro de t\u00e9l\u00e9phone, email) et les offres de parrainage soient imm\u00e9diatement identifiables.<\/p><\/li><\/ul><blockquote data-path-to-node=\"6\"><p data-path-to-node=\"6,0\"><b data-path-to-node=\"6,0\" data-index-in-node=\"0\">Le regard de l&rsquo;experte :<\/b> <i data-path-to-node=\"6,0\" data-index-in-node=\"25\">\u00ab\u00a0Partir d&rsquo;une base existante est un exercice de rigueur. Mon objectif \u00e9tait d&rsquo;apporter une structure plus &lsquo;propre&rsquo; et professionnelle, typique de mon approche d&rsquo;infographiste, pour transformer un simple flyer en un support de r\u00e9assurance haut de gamme.\u00a0\u00bb<\/i><\/p><\/blockquote>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-84cf114 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"84cf114\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c18a5fa\" data-id=\"c18a5fa\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Ce projet illustre ma capacit\u00e9 \u00e0 reprendre une base de communication existante (2023) pour la transformer en un outil marketing plus performant, structur\u00e9 et adapt\u00e9 aux nouvelles offres technologiques (2024-2026). Analyse de l&rsquo;existant (Base 2023) : Le support initial posait les fondements de la marque. Mon r\u00f4le a \u00e9t\u00e9 de conserver cette reconnaissance visuelle tout [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":886,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[22],"tags":[],"class_list":["post-950","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-flyers"],"blocksy_meta":[],"_links":{"self":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/950","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=950"}],"version-history":[{"count":7,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/950\/revisions"}],"predecessor-version":[{"id":1078,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/posts\/950\/revisions\/1078"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=\/wp\/v2\/media\/886"}],"wp:attachment":[{"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=950"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=950"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/emilieipser.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=950"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}